The world's biggest selling weekly rock magazine. It is published by the Bauer consumer media who own 238 magazines including FHM, Closer, Heat, Grazia and many more. Kerrang appeals to a specific niche audience and identifies its audience as individuals that are independent of thought and musically experienced who are defined by attitude, passion and loyalty.
Readers are 60% males and 40% females generally in the C or D demographic traditionally in the lower middle class or working class. Most readers are of white British ethnicity and 16-24 year's old.
Kerrang have adopted a strategy called synergy to attract greater readership. As Bauer own Kerrang Radio and Kerrang Tv they are able to use those channels to promote their magazine. This is an example of cross media ownership and means that Kerrang can systematically promote their products in several broadcast mediums. As bauer also own other popular magazines they can advertise subscriptions for Kerrang in the hopes of maximising sales and attracting readers.
One survey showed that 83% of readers of Kerrang bought an album as a direct result of an article in their magazine.
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